菲利普•科特勒(5)

    19.PrinciplesofMarketing—Europeanedn,Prentice-Hall,1996,1999,2001.Co-authors:GaryArmstrong,JohnSaundersandVeronicaWong.

    20.KotleronMarketing:HowtoCreate,WinandDominateMarkets,TheFreePress,1999.

    21.MuseumStrategiesandMarketing:DesigningtheMission,BuildingAudiences,IncreasingFinancialResources,Jossey-Bass,1998.Co-author:NeilKotler.

    22.TheMarketingofNations:AStrategicApproachtoBuildingNationalWealth,TheFreePress,1997.Co-authors:SomkidJatusripitakandSuvitMaesincee.

    23.StandingRoomOnly:StrategiesforMarketingthePerformingArts,HarvardBusinessSchoolPress,1997.Co-author:JoanneScheff.

    24.MarketingforHospitalityandTourism,Prentice-Hall,1996,1999,2003,2006.Co-authors:JohnBowenandJamesMakens.

    25.MarketingPlaces:AttractingInvestment,IndustryandTourismtoCities,StatesandNations,TheFreePress,1993.Co-authors:IrvingReinandDonaldH.Haider.

    26.MarketingforCongregations:ChoosingtoServePeopleMoreEffectively,AbingdonPress,1992.Co-authors:NormanShawchuck,BruceWrenn,andGustaveRath.

    27.SocialMarketing:StrategiesforChangingPublicBehavior,TheFreePress,1989.Co-author:EduardoRoberto.2ndedn:retitledSocialMarketing:ImprovingtheQualityofLife（co-authors:NedRobertoandNancyLee）,Sage,2002.

    28.HighVisibility:TheMakingandMarketingofProfessionalsintoCelebrities,Dodd,Mead&Co.,1987.Co-authors:IrvingReinandMartinStoller.Re-publishedinasecondeditionbyNTC,1998.Re-publishedinathirdeditionbyMcGraw-HillandcalledHighVisibility:TransformingYourPersonalandProfessionalBrand（co-authors:IrvinReinandMichaelHamlin）.

    29.MarketingforHealthCareOrganizations,Prentice-Hall,1987.Co-author:RobertaN.Clarke.

    30.TheNewCompetition:WhatTheoryZDidn′tTalkAbout-Marketing,Prentice-Hall,1985.Co-authors:LiamFaheyandSomkidJatusripitak.EditionsinIndonesian,German,Portuguese.

    31.StrategicMarketingforEducationalInstitutions,Prentice-Hall,1985,1995.Co-author:KarenFox.

    32.MarketingProfessionalServices,Prentice-Hall,1984,2002.Co-author:PaulN.Bloom.2ndedn（Co-authors:PaulN.BloomandTomHayes）,2002.

    33.MarketingEssentials,Prentice-Hall,1984.RenamedMarketing—AnIntroduction,Prentice-Hall,1987,1990,1993,1997,2000,2003,2005,2007,withco-authorGaryArmstrongjoiningafterthefirstedition.Manyforeigneditions.

    34.CasesandReadingsforMarketingforNonprofitOrganizations,Prentice-Hall,1983.Co-authors;O.C.FerrellandCharlesLamb.RenamedStrategicMarketingforNonprofitOrganizations:CasesandReadings.

    35.PrinciplesofMarketing,Prentice-Hall,1980,1983,1986,1989,1991,1994,1996,1999,2001,2004,2006,Withco-authorGrayArmstrongjoiningstartinginthe3rdedn.Manylanguageseditions.

    36.MarketingforNonprofitOrganizations,Prentice-Hall,1975,1982,1986,1991,1996,2003.EditionsinGermanandDutch.RenamedStrategicMarketingforNonprofitOrganizationsandpublishedwithco-authorAlanAndreasenin2006.

    37.CreatingSocialChange,Holt,Rinehart&Winston,1972.Co-editors:GeraldZaltmanandIraKaufman.

    38.SimulationintheSocialandAdministrativeSciences,Prentice-Hall,1972.Co-editors:HaroldGuetzkowandRandallL.Schultz.

    39.ReadingsinMarketingManagement,Prentice-Hall,1972,1976,1980,1984.Co-editor:KeithCox.TitlechangedtoMarketingManagementandStrategy,revisededn,1983.

    40.MarketingDecisionMaking:AModelBuildingApproach,Holt,Rinehart&Winston,1971.Revisedin1983andrenamedMarketingModelsandre-publishedbyHarper&Row,withnewco-authorGaryL.Lilien.EditionsinSpanishandFrench.Revisedin1992andre-publishedbyPrentice-Hallwithco-authorsGaryL.LilienandK.SridharMoorthy.

    41.MarketingManagement,Prentice-Hall,1967,1971,1976,1980,1984,1988,1991,1994,1997,2000,2003,2006.VersionsinFrench,German,Portuguese,Spanish,Italian,Japanese,Russian,Chinese,Finnish,Indonesian,Turkish,Hebrew,Slovenian,etc.Atleastsixareadaptations,notjusttranslations,withforeignco-authors,bringinginrelevantcountrycases,statisticsandmarketplacedescriptions.

本文摘自《对话营销大师》

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　　我们选择的人都极有成就，为了展现他们的个人魅力。本书的行文保留了自如的对话形式，而没有去刻意雕琢。与每位大师的对话均分为三部分：第一部分是“专业之旅”，充分展示各位大师的市场营销职业生涯；第二部分是“营销新见”，深入探讨各位大师对当前市场营销问题的新观点和新看法；第三部分是“走近大师”，通过一些更私人化的问题来追寻他们从事市场营销研究的动机。尽管每位大师的名字都与他们所开拓的某一研究领域紧密相连、声名卓著，却没有人因此而固步自封。他们一直沉浸在新思想和新观念中，与市场营销同呼吸、共命运。我们体验了与营销大师对话的独特过程。也希望与大家分享结识他们的快乐！所有对市场营销感兴趣的人，无论是企业营销人员，营销咨询顾问，还是大学市场营销专业师生，都会从本书中汲取力量和智慧。